Objective:

To rebrand the MasterCart racing team with an emphasis on the personality of the team's founder, Igor Skuz, multiple champion of Ukraine in circuit car races

 

Solution:

Firstly, we suggested to change the name, as it evoked unnecessary associations with a well-known payment system. The new name – SPEED CASTE – spoke of the team as a company of like-minded people who are united by a love of speed. We have added the SKUZ RACING TEAM descriptor to create the foundation for further personal brand development. We made the logo as dynamic and flexible as possible – because it has to look great on a racing car in the first place. For this we have created two main versions of the logo – right and left – for each side of the car.

 

What was developed:

Name

Logo, corporate style, brand book