# Branding Agency The Whyte

racing team


To rebrand the MasterCart racing team with an emphasis on the personality of the team's founder, Igor Skuz, multiple champion of Ukraine in circuit car races



Firstly, we suggested to change the name, as it evoked unnecessary associations with a well-known payment system. The new name – SPEED CASTE – spoke of the team as a company of like-minded people who are united by a love of speed. We have added the SKUZ RACING TEAM descriptor to create the foundation for further personal brand development. We made the logo as dynamic and flexible as possible – because it has to look great on a racing car in the first place. For this we have created two main versions of the logo – right and left – for each side of the car.


What was developed:


Logo, corporate style, brand book