Objective: To develop a new name and corporate identity for the former shopping mall "Materik" in Dnipro.
Solution: After conducting the research, it became clear that young people will become the key audience of the updated shopping mall, because about 100,000 students are located within a radius of 3 km from NEO PLAZA. We have developed the positioning of the shopping mall, a series of conceptual solutions for filling NEO PLAZA, the name, slogan, logo, corporate identity and brand book, as well as internal navigation and the principles of interior filling.
The logo and style are made in a pronounced youth style. The key graphic course of the logo is contextually used in all corporate materials.