FRANKLIN # Branding Agency The Whyte


Business center in Dnipro city.

FRANKLIN is the new business center in the center of Dnipro city. A business center is always a story about money. And the international "face" of money is, of course, Benjamin Franklin, who adorns a hundred-dollar bill. The visual identity based on the style of the US state symbols. The FRANKLIN's sign is stylized as the coat of arms, the restrained color palette translates prestige, reliability and fundamentalism. It can be read in every piece of style from the business card to the entrance hall of business center.

We developed the name, the slogan "Money Talks", the logo, corporate identity and brand book.