for your brand
Each new project is a white sheet with the right questions on it: what, why and to whom? What do we create? Why do we create this product? To whom it's prepared? Besides these, there are hundreds of other questions. The Whyte is the branding boutique where we ask the right questions and find the right answers to fulfill your product with the right meanings and give it it's own unique image and voice. Our key competences: marketing research, brand positioning, naming, corporate identity, graphic design, brand content, web design.
Design director. Experience in branding is 30 years. Worked with such clients as McDonalds, Nutricia, Puma, Volkswagen, Mitsubishi, Roshen, Miratech, Kievstar, State Property Fund of Ukraine, Platinum Bank, Megabank, Reiffeisen Bank, BERD's Design Hotel, Zhytlobud, Velika Kyshenya, KROK business school and others.
Naming guru and account director. Experience in branding is 18 years. Worked with such clients as Vodafone, Unilever, Duracell, Gillette, KAN development, the State Property Fund of Ukraine, Velyka Kyshenya, Fozzy Group, VARUS, UkrSibbank, restaurant net Kozyrnaya Karta, restaurant network PEES BOY CLUB, NUARE coffee and others.
Strategy and marketing consultant. Experience in marketing is 16 years. Worked with such clients as Orangina Group, Nestle, Mercedes-Benz, Foxtrot, Eva, Watson's, Velyka Kyshenya, Fozzy Group and others.
Legend and slogan
Logo and corporate identity
On behalf of ARTFORMA, we thank the Whyte for its excellent work.
As a result of great cooperation, a new, unique name was created, as well as an original logo and corporate identity.
We recommend the specialists of the Whyte, as professionals who are able to solve complex branding tasks quickly and at a high level.
As part of the rebranding of the State Property Fund of Ukraine, the Whyte faced a difficult task - to develop a visual identification that would reflect changes in the Fund’s work, a desire to cooperate transparently with foreign investors in the field of privatization and lease of state property.
A team of the Whyte experts perfectly coped with this task. Thanks to the excellent work, the Fund received a logo and corporate identity, which was appreciated by both Ukrainian and foreign partners.
Doctor of Economic Sciences
Deputy Chairman of the State Property Fund of Ukraine 2015-2017
The guys from the WHYTE have implemented several projects for our company. But the development of the name, logo and corporate identity for Franklin BC was special - all the developments immediately hit the target and were approved as soon as possible.
It is nice to find mutual understanding in such a difficult process as creating a new project. We are grateful to the Whyte team for their excellent work.
Director of Joint Industrial Park